We are in unprecedented times. As a coach and small business owner I have been processing ideas for continuing to build a clientele while honoring social distancing.
In sharing these I hope to begin a conversation about how we can build our business and serve our clients and communities well. Please share your ideas (and share this post with other coaches) below.
Move to/Develop a Digital Platform:
Plan and Create a Membership Site where users log in to receive new content every week:
Tailor to your niche
Can offer a variety of video content, pdf information, and worksheets
Check out Stu McClaren for more on this
Create Pay-Per-Download Content (videos and documents as well as images...depends on your niche/Molly**)
Video teachings
PDF content
Worksheets and printables
Workshop content (slides presentations you narrate, discussion questions, etc)
Bonus: these can also be promoted across Pinterest and on your Facebook Business page
Set up a YOUTUBE channel
Create video posts that would support your Molly/ Niche area
Share client testimonials
Host interviews with past clients and industry leaders your Molly/Niche would find valuable
Add FREE daily motivation tips across your SM platforms
Use your FB page to share. Check out Kim Avery for more here.
Create a Private FB group and share more details there.
Invite followers/friends to submit questions you can answer in videos (based on the needs of your niche market/Molly).
Share success stories (if clients are willing to share) and how they achieved their transformation.
Create posts to drum up interest/support for your pay-to-download and/or membership site
Offer a competition your Molly might be interested in: They sign up for coaching through a particular issue/issues for a period of time (2 weeks, 4 weeks etc.) virtually, competing for personal growth, measurable success, etc. and the winner receives a prize
Individual and Group Live Training Sessions
Ask for volunteers who would do a live coaching season on FB live to show how powerful coaching can be
Offer Zoom/ Google Hangout Group Coaching for a specific niche related area
Form around a specific life struggle
Form around a specific area of growth (ie developing a healthier mindset)
Donate your services
Use this heightened emergency time to offer your services for free for a limited time
Add on freebies to services clients might sign on for
Donate your services to organizations
Reach out to past clients and ask them to refer you for free sessions for them and their friend who signs on
**MOLLY: YOUR ideal client
What else are you doing to build your clientele during this Covid-19 season?